Developer scurries to sell condos
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“Developers of Harrison Square’s 62 proposed condominiums wined and dined Jehl and other prospective buyers at the Summit Club on Wednesday afternoon, hoping to jump-start sluggish sales that have threatened to put the project behind schedule. But no matter what Jehl ultimately decides, executives from Atlanta-based Barry Real Estate Companies say they intend to sell half the units by mid-July, break ground by mid-August and be at least very close to completion by next June – the deadline set in its contract with the city.

Barry CEO Chris Schoen knows he can’t do much to help Jehl and other would-be customers sell their homes in a weak market – which many would have to do before spending between $140,000 and $340,000 on a luxury downtown condo. But Schoen said his company can do other things to spur sales – “and I’ll stay here all night to sign contracts if necessary.”

Schoen said Barry will take several steps to convert interest into sales by addressing concerns similar to those voiced by Jehl. Marketing efforts have been retooled, buyers will receive free Summit Club memberships, and sale prices may be open to negotiation.”

““When we broke ground (on the stadium), there was a lot of excitement and momentum,” Schoen said. “But the capital markets and psyche has changed since then. We were used to getting financing for 75 to 80 percent of a project, but our (original) financing package was not well-received.” That was a major reason construction has not started before now.

Barry’s current financing proposal, however, calls for the company to provide about half the equity needed to build the project’s housing and retail component. “And the banks are interested at that level,” Schoen said.”

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“Despite the slower-than-expected condo sales, Schoen said he is in serious negotiations with tenants able to fill more than 100 percent of the available retail space. A combination grocery story/pharmacy is a strong possibility, he said, along with the anticipated restaurants and bars. “